New Rules of PR Podcast with Greg Jarboe

I recorded a podcast with Greg Jarboe a few weeks ago about the new rules of PR. The conversation focused on strategies for using PR to promote your site. One of the big shifts that Greg sees is that there is much more of an opportunity to use PR to talk directly to your end customers. In the past, PR activities focused on communicating with media people, hoping that they would write an article about your news, and then you would reach your end audience through them.

Bron: Search Engine Watch