Skittles Goes Modernista! With A Distributed Experience

Yes, it was originally advertising agency Modernista! that threw away their Website in favor of simply patching together all of their information across various social networks and services. Nearly a year later, Skittles has done the same thing. If you point your Web browser to Skittles.com, you will not be greeted by the familiar sight of a highly "experiential" or branded site complete with games and promotions?instead, you will go to a Twitter search result page that shows you what people are saying about the brand in real time.

Bron: Logic+Emotion