Social Media is not Community

I'm finding that there is a lot of confusion between the concept of social media and the concept of community. They are often used interchangeably and they are not the same thing. Social media can help foster communities but social media can be limited to allowing a conversation around content...which is *not* community. For example, ABC allowing people to comment on specific news stories with comments and ratings is not a community. Rating and ranking books on Amazon does not create a community. I am not suggesting that these things do not have value - they do and it is immense and important - but it is not the same as enabling communities.

Bron: The Social Organization