Social Media Is The Responsibility Of Public Relations

A question I'm asked with increasing frequency at various meetings, conferences and gatherings is, 'Where exactly should social media fall in the organizational structure?" It's not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat contradicted by my own agency's architecture, with social media standing as it's own department and almost stand-alone component of the marketing mix.

Bron: Social Media Explorer