Society for New Communications Research Issues New Whitepaper

Online distribution is changing the nature of press releases, repurposing them into news releases used equally by PR and marketing professionals as a communications tool to reach multiple audiences and to achieve several different goals. As opposed to traditional press releases, which were a channel for communicating with the media, online press releases present the opportunity to reach the public directly, according to a new research study, "Exploring the ROI of Online Press Releases," sponsored by Vocus and conducted by the Society for New Communications Research.

Bron: SNCR