Blogs and the Purchasing Decision
11 november 2008
Few consumers buy there, but blogs still influence purchases. One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic-sponsored study conducted by JupiterResearch. More than one-half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
Lees verderBron: eMarketer
