Time To Take Another Look At Business Blogs

To blog or not to blog? That was the question. And when it came to business blogs, most marketers felt they had the answer: "No." "A year ago eMarketer looked at the business of blogging and said that blogs were a one-to-few medium, and they were not practical for most businesses," says James Belcher, eMarketer Senior Analyst and author of the new report, The Business of Blogging: A Review. "But over the past year many things have changed, including our opinion."

Bron: eMarketer